Reason why Kaththi is a bigger hit than SRK's Happy New Year

This diwali was marked by two massive releases in Shah Rukh's Khan's Happy New Year and Ilayathalapathy's Kaththi. SRK's Happy New Year is moving towards a gross of ₹355 crore while Kaththi is inching towards grossing ₹110 crores worldwide.

Now on first look a gross of  ₹355 crore may mean Happy New Year has outperformed Kaththi but the actual truth is that Kaththi is a bigger hit than Happy New Year at the box office. Here are some reasons why

  • Bollywood's reach spreads to US, UK, Australia, France and even African countries. Even with such a global reach Happy New Year is struggling to reach ₹200 crore in India while it has overall made close to 355 crores.
  • Apart from South Indian states, Tamil films perform only in Malaysia, Singapore, UK and US meaning Bollywood movie gets 45% of collection from overseas but Kollywood it constitutes just 25%.
  • with Dhoom 3 setting the standard for Bollywood markets, grossing ₹355+ crore in India alone.Happy New Year is far lesser than the Bollywood standards. Whereas, in the history of Kollywood, only four movies have crossed ₹100 crore mark and Kaththi is one among them.
  • For Kollywood, Superstar's Enthiran remains the highest grossing movie with ₹150+ crore for the Tamil version and the success of Kaththi is no less than a big achievement.
  • Huge Promotions - SRK's Happy New Year was promoted in every nook and corner of India and the world. But Kaththi had very low-key promotions.Apart from few press meets nothing was else was done for Kaththi.

*Source - International Business Times


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